Journal · nov 2026

troth is now owan

If you were looking for troth, the AI partner for your Mac, you found it. It has a new name.

troth was the name of our AI partner for the Mac: the one that lives on your computer, thinks with the AI you already use, and keeps what it learns in files that are yours. From today it’s called owan.

Why a new name

troth is an old English word for a promise you keep. We loved what it meant, but people found it hard to say, and harder to spell when they told a friend. owan is short, easy to say in any language, and it sounds like what it is: your own.

What changes

The name, the look, and the address: owan.ai, with the docs at docs.owan.ai.

What stays

Everything else. The same partner, the same plans and prices, and everything it learned about you, still on your Mac. If you already use it, there is nothing to do: the next update carries the new name.

Not the other Troth

There is an unrelated app on the App Store called Troth AI. It isn’t us. owan is the Mac partner that used to be troth.

Questions? Write to us, or start with the FAQ.